Five series, written backwards and forwards — what you are doing to yourself, and what it would actually take to build something else.
Each one stands on its own. Together they run from recognising the pattern to building the thing.
Goals are for rigid, unimaginative people who lack the spontaneity to simply see where life takes them. Why confine yourself to specifics? That's a cage dressed up as a calendar entry. Real free spirits stay beautifully, productively vague.
Tell yourself you want to "be successful." Leave these phrases exactly as they are: unexamined, unmeasured, and therefore beautifully impossible to fail at.
There is one thing. You know what it is. It would change the trajectory of something important if you did it — really did it, consistently, without backing away.
Avoid it. Do everything else thoroughly and well. Build an excellent life around the perimeter of the one thing.
Read the free chapters now — no email needed. Leave your address only if you want to hear when something new lands.
"You're on the list. We'll only write when there's something worth reading."
Nothing was charged · the free chapters are below"A vague goal is a wish with better marketing."
"Start without the feeling. The feeling will catch up."
"The thing you're avoiding is the thing. Stop avoiding the thing."
"You are authorized. You were always authorized. Begin."
"The wall keeps pain out. It also keeps everything else out."
"Growth maintained is more radical than growth achieved."
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You know which thing. You've always known. Every book here points at the same one.
Familiar Mistakes.
"I've wanted to write a novel for eleven years. The opening line is perfect. I haven't written it down yet because the moment hasn't felt right. But I really feel like this is my year."
Daniel, 34 — Rule № 01"I was going to start my business in 2019. Then 2020 happened. Then 2021 felt like recovery. I'm currently doing more research. I feel like this year is probably—"
Marcus, 41 — Rule № 03"I read Volume I. I did the thing. I genuinely changed. Then Volume IV described exactly how I'd quietly started undoing all of it. I put the book down and stared at the ceiling."
Anya, 38 — Rule № 46